Posted: May 8, 2009
To boost domestic awareness of the Anselm's sophomore album 'White and Blue', 12tribe records is running a full page advertisement in the May edition of the Ulster Tatler.
The thrust of this and the whole 'White and Blue' campaign is to bring the Anselm and their music more to the attention of Northern Irish alternative Christian music audiences, ahead of the album going on sale in local Faith Mission and Wesley Owen Bookstores.
The ad, which features on page 173 within the Artscene section of the prestigious glossy, runs beside an editorial article about the 12t label entitled "Success for local record label". The ad itself was conceptualised around the iconic image of Belfast's shipyard cranes, Samson and Goliath.
The brief was to integrate into the ad some landmark that would instantly translate 'local' to a Northern Irish readership. With the permission of Harland and Wolff, Belfast, to amend the customary H & W on the crane to W & B, the album's initials, the framework was set for the focus of our theme.
You can visualise our ad. by downloading it from our Downloads' section of this site by clicking here