Raising the profile of our artists' music and label activities is a constant pursuit within our promotional mandate. From its beginning 12tribe records has always strived to excel awareness of its music through radio broadcasts, magazine publications and web based media.
With 12tribe records' artists' singles amassing an abundance of radio airplays worldwide, from grassroots Christian music shows in the UK to international radio broadcasts, and selling thousands of pounds worth of cd units, its evident our music is active and being well received by the Christian music consumer.
However we recognise that, since formation, our marketing application has been sporadic at best and as a result, without sustained exertion, our efforts have been haphazard and lacked focused direction. But this approach has now changed. 2009 brings the introduction of structured, proactive promotional goals and campaigns within our organisational agenda.
This aspect to our business development is key in 2009 as we seek to increase domestic cognizance of our music. The feedback surrounding our music, from reviewing media and customers alike, has been very gratifying in underlining our artistic relevance. It's from these debut successes, with 3 fantastic new releases in the pipeline, that the label will progress its publicity crusade in introducing new local audiences to the new sounds emanating from the 12tribe records' camp. We're looking forward to the prospect.