12tribe records is a global market driven business. Our music is the soul of our organisation. Our music is the translator that enables our company to communicate on a global scale.
Whilst each international market has unique challenges and obstacles in logistical and trade negotiations our company maintains a global posture in relation to our business purposes.
Purposefully, in reaching the end listener, 12tribe records does not define its functions in terms of a prescribed market-led agenda but actively out-searches a message to which the end listener becomes reactionary, in an assessment of the label's integrity of Spirit-led direction.
As Company Director David Paul reinforces " Our message is not to say what we think should be said but to say what needs to be said. Within a Gospel medium that's a responsible satisfaction of need, it shouldn't be revolutionary. "
This Spirit-led focus is the mechanism that prayerfully permeates our organisation and directs our activities.
As an organisation responsible for the activities of our artists from production to performance 12tribe records constantly pursues professionalism and quality in our approach to organisational activities.
This pursuit not only focuses our attention on maximising the potential of our recording artists, in fulfilling their musical aspirations, but also seeks to deliver a high standard of communication to our audience, through ever-progressing audio and video techniques.